Welcome to Digg’s (ALT) Mattress Community!

Welcome to Digg’s Mattress community!

This article from BedTimes Magazine explores insights from the Better Sleep Council's research on luxury mattress shoppers, revealing motivations behind high-end purchases, preferred shopping experiences, and common accessories bought alongside mattresses.

Out With the Old, In With the New

The Better Sleep Council's latest research reveals key insights into mattress buying trends, highlighting that consumers replace their mattresses primarily due to deterioration, health reasons, and the introduction of new technology. The study, based on data from 1,039 respondents, also found that most consumers expect a mattress to last between eight and 10 years, with a significant number planning to replace their mattress within two years. The research further explores consumer preferences for mattress sizes, brands, and the impact of advertising on purchasing decisions.

Mattress Replacement Demographics: Who Waits the Longest?

This article from BedTimes Magazine explores the demographics and factors influencing the mattress replacement cycle, revealing that while consumers expect to keep their mattresses for 9.6 years, the actual replacement cycle varies by age, gender, location, and family size. The research indicates that men replace their mattresses sooner than women, and millennials replace theirs sooner than older generations. Location also plays a role, with those in rural areas waiting the longest and those in urban areas waiting the shortest. Additionally, the amount consumers are willing to spend on a mattress varies by age and education level, with older generations and those with higher education willing to pay more.

Consumers Eager To Invest In The Best Mattresses: $2,500+

Consumers are willing to spend more than $2,500 on a mattress to get the quality they want, according to new BSC survey data. The Better Sleep Council survey found that those who bought or planned to buy a higher-priced mattress are college educated, married or living with a partner, and live in the suburbs. King- and California king-size mattresses are the most popular, followed by hybrid and all-foam mattresses. The main reasons for spending more on a mattress include comfort, support, health benefits, and technology.

Discover the Top Reasons for Premium Mattress Sales

This article from BedTimes Magazine explores insights from the Better Sleep Council's research on luxury mattress shoppers, revealing motivations behind high-end purchases, preferred shopping experiences, and common accessories bought alongside mattresses.

Discover the Best Buyers of Premium Mattresses

This article from BedTimes Magazine reveals the nuances of generational differences in mattress shopping. The Better Sleep Council's research shows that every age group purchases high-priced mattresses, with the biggest spenders in their 30s and 40s. Comfort and health are the main reasons for spending more, with different generations attributing different meanings to comfort. Technology is a major reason for younger generations to purchase higher-priced mattresses. Shoppers in the 65-plus age range rely on in-store displays, while Gen X uses web searches, millennials rely on customer reviews, and Gen Z depends on friends and family for information.