Out With the Old, In With the New

The Better Sleep Council's latest research reveals key insights into mattress buying trends, highlighting that consumers replace their mattresses primarily due to deterioration, health reasons, and the introduction of new technology. The study, based on data from 1,039 respondents, also found that most consumers expect a mattress to last between eight and 10 years, with a significant number planning to replace their mattress within two years. The research further explores consumer preferences for mattress sizes, brands, and the impact of advertising on purchasing decisions.