Gen Z has the highest rate of veganism in history and it's reshaping the food industry

This article highlights how Gen Z's high rate of veganism, at 4%, is reshaping the food industry. Influenced by climate anxiety and TikTok, this generation is driving demand for plant-based products, leading to innovations in vegan options at fast food chains and grocery stores. Their preference for tangible activism and skepticism of greenwashing is also changing how companies market sustainable food choices.