Sizzler returns: Revamped steakhouse bets on nostalgia to win back diners

Sizzler, a once-popular steakhouse chain, is making a comeback with a refreshed brand strategy that taps into nostalgia to attract modern diners. The company, which faced an identity crisis and dwindling recognition, is revamping its image with a new logo and marketing campaign. Sales in the updated restaurants have seen a significant increase, with one location reporting a 100% rise. The brand aims to compete with fast-food giants by offering a dining experience that evokes comfort and familiarity, while also modernizing its assets and focusing on its rich history.