New Stars jersey breaks NHL all time sales records

The Dallas Stars' release of their '99 retro jersey on Black Friday shattered NHL and franchise sales records, marking the most successful single day of jersey sales in league history. The iconic design, which has endured through various franchise eras, resonated deeply with fans, leading to a 25% increase in sales over any other regular season drop and a 10% increase over playoff days. The jersey's popularity has been attributed to its top-notch design and the fans' long-awaited return of the iconic star design, potentially influencing the team's future performance.