From Valentine’s Roses 🌹 to a $2.6B Sports Empire: Kevin Plank’s Side Hustle Story

While still in college, Kevin Plank ran a small seasonal venture called Cupid’s Valentine, selling roses on campus each Valentine’s Day.

Though the profits were modest, he combined the $3,000 he earned with personal savings and a small loan to fund materials for his first product prototypes.

Working out of his grandmother’s basement, he began assembling what would eventually become the foundation for Under Armour’s $2.6 billion rise.

So not all florists are a front?

Kevin Plank and the Rise of Under Armour - Featured Image

TLDR

This article delves into the inspiring story of Kevin Plank and the rise of Under Armour, from its inception as a moisture-wicking T-shirt to a global brand. It highlights Plank's journey from college football to founding the company, the early successes, strategic moves, and the challenges faced in recent years. Despite setbacks, Under Armour remains a popular choice for athletes due to its innovative products.