Forbes reports the rise of 'Brotox': Why high-earning men are finally admitting that looking "tired" is a career risk.

We used to joke about vanity, but the data is shifting. According to a recent breakdown by Forbes, the surge in men getting cosmetic procedures (up significantly among high-net-worth individuals) isn't about looking "pretty"—it’s about aggressive career maintenance.

​In the tech world specifically, there's an unwritten rule: Don't look like you lack energy.

​The article points out a psychological shift: Men are treating micro-procedures (Botox, jawline filler) just like gym memberships or tailored suits. It’s becoming part of the "executive presence" toolkit.

​I've been tracking this trend in Seoul and Silicon Valley, and the stigma seems to be evaporating among guys under 45.