New California tool can stop collection, sale of online personal data

Californians can now use the state's Delete Request and Opt-out Platform, also known as DROP, to request that all registered data brokers delete their personal information. The Delete Act, signed into law in 2023, requires data brokers to delete personal information upon request, with a deadline of August 1, 2026, for compliance. Non-compliance can result in daily fines, and the California Privacy Protection Agency will audit data brokers starting in 2028.