Why Some Americans Are Boycotting Black Friday This Year

In 2025, two major boycott campaigns, 'Mass Blackout' and 'We Ain't Buying It', are urging Americans to reconsider their shopping habits during the Black Friday period. These campaigns aim to highlight economic inequality and corporate influence by encouraging participants to avoid shopping at major retailers, reduce digital consumption, and reconsider their relationship with shopping. The boycotts are not just economic protests but also political statements against a system that favors the wealthy and corporations over ordinary Americans. Participants are encouraged to support small businesses and reflect on their spending habits, turning Black Friday into a moment of collective reckoning about economic power.