Kajabi Brings Back 6-Week Development Cycles for Faster, Clearer Progress
Software should feel alive.
Not in a noisy way. Not in a chaotic way.
In a steady, reliable, we’re-moving-forward way.
That’s what Kajabi has just brought back.
Six-week development cycles.
Short enough to stay focused.
Long enough to build something that actually matters.
No endless “coming soon”.
No vague roadmaps that go stale before they ship.
Just: pick the work, do it well, ship it, learn, repeat.
That’s how real products are built.
Progress you can see
Kajabi isn’t just changing how it builds.
It’s changing how it shows its work.
You will now know:
What’s being built
Why it’s being built
When it ships
Not months later.
Along the way.
That matters more than most people realise. When you are running a business on a platform, uncertainty is friction. Silence is friction. Guesswork is friction.
Clear cycles remove that.
Why Seaside matters
The first cycle is called Seaside.
That is not a marketing gimmick.
It is a signal.
It is named after the town of one of Kajabi’s most respected partners, Lane Sebring. Since 2019, Lane has helped over 2,000 creators launch more than 7,000 products and generate over $9 million on Kajabi.
He did not get there with hacks.
He got there with hours of unglamorous work. Free calls. Real conversations. Helping people get unstuck without a funnel, without a pitch, without theatre.
That is the kind of business Kajabi is built for.
Seaside stands for calm systems.
Strong foundations.
Long-term thinking.
The opposite of duct tape.
What is actually shipping
This is not a cosmetic cycle. It is infrastructure.
Here is what Seaside brings.
Automations that finally behave like real systems, with smarter branching paths and proper time-based waits instead of “three days later” guesswork.
Upsells that look like your brand and can be reused instead of rebuilt every time.
Video chapters that turn long content into something people can actually navigate.
Drip schedules by real dates so cohorts move together without manual publishing.
A unified media library so your files live in one place instead of being scattered across the platform.
Subscription cancellation feedback so you know why people leave instead of wondering.
Win-back automations so lost members do not just disappear quietly.
Instant community badges that recognise progress the moment it happens.
And two deeper initiatives quietly running underneath it all. One to get ideas into the world faster. One to build longer-lasting member relationships.
This is not flash.
This is leverage.
The real shift
Kenny Reuter put it simply.
Six-week sprints.
Ship. Learn. Repeat.
They are telling you what they are building before they build it. Calling their shots. Out loud.
That takes confidence.
And accountability.
If they miss, you will know.
If they hit, you will feel it.
That is how trust is built in software.
Why the logo changed too
Kajabi also changed how it looks.
Not for trend.
Not for novelty.
Because design is communication.
If your product serves people doing serious work, your product should look like it respects that.
Credible.
Composed.
Human.
The new look is quieter. Cleaner. More grown-up.
Just like the development cycles.
This is what good software does
Good software does not chase noise.
It builds momentum.
Kajabi bringing back development cycles is not about speed for the sake of speed. It is about rhythm. A steady drumbeat of improvement that you can rely on while you grow your business.
You do not need more features.
You need fewer surprises.
That is what six-week cycles give you.
And for the first time in a long time, Kajabi feels like a platform that is building in public again.
That is a very good thing.
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