Kajabi Templates Look Great. Simplicity Works Better.
Kajabi templates can be tempting.
They look polished. They promise a fast start. And at first glance, they feel like a shortcut to a better website or landing page.
But there is a trade-off most people do not consider.
When you buy a third-party Kajabi template, you are no longer building directly on Kajabi. You are building on top of someone else’s interpretation of it.
That matters.
The hidden cost of custom templates
Kajabi regularly improves its website and landing page builder. New blocks. New layout options. Performance updates. Small changes that quietly make your site better.
If you are using a third-party template, you often cannot use those improvements straight away.
You have to wait.
You wait for the template creator to update their theme.
You wait for compatibility fixes.
You wait to safely adopt features that are already available in your account.
Sometimes those updates come quickly. Sometimes they do not come at all.
And while you are waiting, your site is stuck in the past.
The built-in Kajabi templates are designed to evolve
Every Kajabi account already includes a streamlined, flexible template system. It may not look flashy out of the box, but that is the point.
It is stable.
It is supported.
It evolves at the same pace as the platform.
When Kajabi releases a new feature, the native templates support it immediately. No dependency. No delays. No risk of breaking layouts.
You are always building forward, not catching up.
Simple sites convert better
There is another issue with heavily designed templates.
They distract from what matters.
People do not come to your site for animations, layered sections, or oversized image grids. They come for clarity.
They want to know:
What you offer
Who it is for
How it helps them
What to do next
Overdesigned pages slow this down. They add friction. They hide the message under visuals.
Clean pages load faster, read easier, and convert better.
Content first. Always.
Your content does the heavy lifting.
Clear headlines.
Simple sections.
Focused calls to action.
That is what builds trust and drives sales.
A simple Kajabi page, built on the native template, forces you to focus on the message instead of the layout. And that is a good constraint.
Design should support your content, not compete with it.
Build once. Build forward.
Buying a template can feel like progress. Often, it is just complexity in disguise.
If you want a site that is easy to maintain, quick to update, and ready for every new Kajabi feature, the best place to start is already in your account.
Keep it simple.
Build on what Kajabi gives you.
Let your content do the talking.
That is how sustainable businesses are built on Kajabi.
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