Netflix to Keep Warner Bros. Movies in Theaters for 45-Day Window, Says Ted Sarandos: ‘I Want to Win the Box Office’

Netflix co-CEO Ted Sarandos insists that the company’s acquisition of Warner Bros. will not bury the theatrical movie business. Sarandos stated that Netflix will maintain a 45-day theatrical window for Warner Bros. movies and aims to compete and win at the box office. Despite backlash from theater trade groups and industry backlash, Sarandos believes the acquisition is necessary and that the theatrical business is profitable.