It's a Barbie World - by Anmol Maini and Anshul Bhide

This article by Anmol Maini and Anshul Bhide introduces a new archetype of founders in India known as BARBIE - founders who did their Bachelors Abroad and Returned to Build in the Indian Ecosystem. These founders, who have studied in top US and UK universities, have a higher incidence rate of creating unicorns and have started 11.5% of all active unicorns in India. They leverage their global exposure and family businesses to create consumer-focused companies, often with a unique flavor and design language. Despite their privilege, they bring innovative ideas and new market creation to the Indian ecosystem.