Newfold Digital sold off Markmonitor to go in all in on BlueHost brand. Does this feel like a huge mistake to anyone else? BlueHost has been a brand in decline for years.

Newfold Digital has sold its domain registrar Markmonitor to Com Laude for approximately $450 million. This strategic move allows Newfold to focus on its web hosting services, particularly Bluehost and Network Solutions. Com Laude, a London-based company, aims to expand its expertise in domain protection and online brand security with the acquisition.