Looking forward to Black Friday sales? ‘They’re really just lying to you,’ warns consumer expert
With Thanksgiving approaching, and Black Friday one week away, a D.C.-based consumer expert warns that when retailers offer tempting sale prices, “they’re really just lying to you.”
“Our researchers spent six months tracking prices at 25 major retailers and found pretty much all the markdowns that are offered by most stores, aren’t special prices or savings at all,” said Kevin Brasler, executive editor of Washington Consumers’ Checkbook.
A D.C.-based consumer expert warns that most Black Friday discounts are not real savings, as retailers often use inflated 'anchor prices' to make their sales appear more significant. Kevin Brasler, executive editor of Washington Consumers' Checkbook, suggests that consumers focus on the actual cost of items rather than advertised savings, and recommends comparing prices across different retailers and using tools like CamelCamelCamel to track Amazon prices.
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