Digg, Rainforests and Mono-cropping

Sharing why I’m really excited about Digg coming back.

I never had Instagram/FB/Twitter growing up. I wasted a lot of time on Reddit though. I have lots of fond memories from high school browsing memes while board in class. The incentives of a company like Reddit has an unfortunate trajectory. As it grew and got more well defined expectations from its shareholders they had to optimize around a narrow set of variables.

Let’s draw an analogy to a farm. Reddit as a farm would be a large industrial farm where they use things like monocropping and pesticides. Ultimately ends up degrading the very land it was built on.

This is true for the internet overall. A handful of companies have 90%+ of the traffic.

This is why I left Reddit when the Apollo scandal went down.

Where we need to get to is a healthy rainforest. So Digg represents a once in a generation opportunity to fix the internet. So the next generation can have a healthier relationship with it than mine did.

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