Fordlândia: Henry Ford’s colonialist Amazonian utopia
In the late 1920s, deep in the Brazilian Amazon, a small town looked less like South America and more like suburban Midwest America.
This article explores Fordlândia, Henry Ford's colonialist Amazonian utopia, which failed due to a lack of understanding of local culture and the arrogance of imposing American values. The town, built in the 1920s, was designed to be a self-sufficient rubber plantation but ultimately collapsed due to ecological mistakes, cultural misunderstandings, and the workers' revolt in 1930.
0 Comments