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/modernmarketer

LinkedIn’s algorithm just killed organic reach for company pages - personal profiles are the only play now

Just ran the numbers on our company page vs employee advocacy posts, and it’s honestly wild. Same content, same audience targeting: Company page post: around 300 impressions, 8 engagements Employee sharing from personal profile: around 4200 impressions, 87 engagements Linke

/modernmarketer

Google is officially zero-click engine now.. As 60% of searches are ending on the SERP

Saw some fresh data today that's honestly a bit depressing for anyone running a blog or a niche site. Apparently, as of this week, 60% of all Google searches are now officially zero-click. Basically, between the AI Overviews and the big knowledge panels, people are just gettin

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