'High School Musical' Turns 20: How the Disney Channel Phenomenon Became the Blueprint for Music-Driven, Global Franchises | The Walt Disney Company
This article from The Walt Disney Company celebrates the 20th anniversary of 'High School Musical,' exploring how the Disney Channel Original Movie became a blueprint for music-driven, global franchises. The film, directed by Disney Legend Kenny Ortega and starring Zac Efron, Vanessa Hudgens, and Ashley Tisdale, premiered in 2006 and achieved unprecedented success, becoming the first TV movie soundtrack to reach No. 1 on the Billboard Top 200 chart. The franchise has since expanded with sequels, spin-offs, and a Disney+ series, introducing new stars and captivating audiences worldwide. Disney Branded Television executives discuss how 'High School Musical' established a music-driven model, paving the way for other franchises like 'Descendants' and 'ZOMBIES'. The article highlights the importance of relatable storytelling, great music, and creating a fandom that spans generations.